Count the problems in this picture:
I count eight, not including my crying-out-for-a-lightning-cable battery life and the one-bar reception on Rogers.1
Eight of the top ten “Free” iPhone apps aren’t free at all. They contain in-app purchases. Apple even spells it out for us—in size 8-pt. Helvetica Neue, in text a shade darker than the white background, underneath big blue buttons that scream FREE.
For Americans: Pretend AT&T and Fox Broadcasting had a Canadian baby out of wedlock. That’s Rogers. One part Big Telecom, one part Big Media. ↩