How Apple Can Solve Freemium Creep: Make a Freemium Ghetto
Count the problems in this picture:
I count eight, not including my crying-out-for-a-lightning-cable battery life and the one-bar reception on Rogers.1
Eight of the top ten “Free” iPhone apps aren’t free at all. They contain in-app purchases. Apple even spells it out for us—in size 8-pt. Helvetica Neue, in text a shade darker than the white background, underneath big blue buttons that scream FREE.
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For Americans: Pretend AT&T and Fox Broadcasting had a Canadian baby out of wedlock. That’s Rogers. One part Big Telecom, one part Big Media. ↩